competed for sales and in the courtroom over who had the rights to use the Mountain Dew name. and the “Real Mountain Dew” of John Gillon & Co. This being the case, the celebrated Mountain Dew of Roberton, Sanderson & Co. The original utterance of the term “mountain dew” as a reference to whisky had occurred in the Celtic regions of the British Isles before the label ever made its way stateside, with the original mountains in question referring to either those of Ireland or the Scottish Highlands. Meanwhile, on the other side of the Atlantic, a war between competing Scotch brands had been raging on whisky store shelves since at least the 1880s. There were also multiple examples of shelf-ready corn whiskey being sold under the “Mountain Dew” brand name in multiple parts of the U.S., including “Rose’s Mountain Dew” in the Appalachian region, and the Mountain Dew Corn Whiskey of the F. It should be noted that corn whiskey is often differentiated from moonshine, inasmuch as moonshine has traditionally had sugar added to its source material. “The words ‘corn juice,’ ‘ mountain dew’ and ‘corn whiskey’ are familiar to all who have read about the South or visited it.” “The main industry of many mountaineers is supposed to be illicit distilling,” he submitted. When even a writer from The Daily Argus Leader wrote disparagingly about “the po’ white trash of the Appalachian Range” in 1912, he had to drop in a reference to the region’s most notorious beverage. They run off the spirits when hot, and so depraved are their tastes that they drink it fresh from the still.”Īs the 19th century gave way to the 20th century, the most consistent application of mountain dew promulgated by newswriters was in reference to the corn whiskey produced in the mountains of North Carolina and Tennessee. It is never ripened by age, and the distillers pay no attention to the principles of scientific fermentation. “All acquainted with the product of the moonshiner know that mountain dew is a villainous drink,” expressed Willmore. Willmore, who explained the imminent danger posed by mountain dew to those who drank it. The writer interviewed revenue agent W.J. For example, in 1891 the New York Herald published a story about the “exciting but hazardous pastime” of hunting moonshiners in Tennessee. Throughout the 1800s, allusions to mountain dew the spirit were spread in newspapers throughout the country. By the time their product hit the market in the late 1940s, many alcoholic beverages bearing the Mountain Dew name - produced both legally and illegally - had been sold for many decades, providing ample opportunities for all kinds of confusion. Barney and Ally Hartman, the creators of the original Mountain Dew formula, reportedly appropriated the name for their soft drink syrup because they had difficulty finding a soda to mix with liquor to their liking, and opted to create one of their own. The fact that Mountain Dew bears the name of what was often an illegal alcoholic beverage brewed in the southeastern mountain ranges of the U.S.
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